How to Find a Stylist Who Uses Specific Brands
Quick question for you: do you have that one hair product you swear by? You know, the bottle you guard like it’s liquid gold—the one that gets your hair like no one else ever could?
Yeah, me too.
Whether you’re loyal to a specific brand because it’s gentle on your curls, ethically made, smells like heaven, or just works, you don’t have to give it up when you’re looking for a new stylist. In fact, you can use it as your North Star. Here’s how to track down a stylist who uses the exact brands you love—and why that might just change your hair game for the better.
1. Start with a Little Online Sleuthing
Salon Websites & Social Media Are Your BFFs
Let’s be real—our first instinct these days is to head straight to Instagram. Do it. Stylists love to post their favorite products in action.
Here’s your move:
Hop on the websites of salons you’re curious about. Most will list the brands they use right there in black and white.
Scroll their Instagram feeds and check for product tags, tutorials, or behind-the-scenes shots.
Search hashtags—you’ll be surprised how specific you can get.
Brand Websites & Directories
Got a brand you live and die by? (Hi, Olaplex girlies. I see you.)
Go straight to the source. A lot of professional brands list partner salons and certified stylists on their site.
Look for:
“Find a Salon” or “Stylist Locator” sections
Certifications or ambassador badges (hello, credibility!)
Bonus if they offer education—those stylists tend to know their stuff.
2. Ask Around (But Ask Specifically)
Tap Your Circle
Sure, we love a good recommendation—but this time, be that friend and get specific. Ask about products.
Say something like:
“Do you know any stylists who use [ insert popular haircare line]? I’m obsessed with their line and don’t want to switch!”
You’d be amazed how fast your cousin’s best friend’s coworker will come through with the perfect rec.
Explore Social Media Groups and Forums
Seriously, there’s a Facebook group for everything.
Join beauty and haircare communities in your city.
Try Reddit threads like r/FancyFollicles or local subreddits.
Post your holy grail product and ask who uses it near you.
People love to share their finds—and their receipts.
3. Walk In, Ask Questions, Be Bold
Pop Into the Salon
If you’re out running errands and pass by a cute salon, go in! (Yes, I’m enabling the impulse—this is productive wandering.)
What to ask:
“Hey, do you carry [Brand Name]?”
“What’s your go-to product for moisturizing curls/repairing color/etc.?”
“Can I peek at the retail shelf or product menu?”
You’re allowed to be nosy. This is your hair we’re talking about.
Schedule a Consultation
You already know I’m obsessed with consultations. Low commitment, high reward.
Use it to:
Talk through your hair goals and your product must-haves.
See how the stylist reacts when you mention your brand love.
Get a feel for their energy and approach—are they all about brand integrity, or more go-with-the-flow?
4. Filter Through Online Booking Sites
Let Technology Do the Heavy Lifting
Online search platform let you search or filter by services, products, and even brand tags.
Here’s how to use them:
Type in your city + brand (e.g., “Oribe stylist Austin”).
Check stylist bios for product mentions or specialties.
Scroll reviews for client notes like “loved the Bumble & Bumble products they used!”
It’s like Tinder for your hair, and we love to see it.
5. Go Straight to the Brand
DM a Brand Ambassador (Seriously!)
If you follow haircare brands on social, you’ve probably seen their educators or stylists tagged in tutorials. They’re the real MVPs.
Slide into those DMs and say:
“Hi! I’m obsessed with your brand and looking for a stylist in [City]. Any recs?”
You’ll often get a friendly reply—and sometimes the names of stylists who’ve been through brand training or education. Yes please.
Contact Customer Service (It Works, I Swear)
This one’s low-key but so underrated.
Just email or call and say:
“Hey! I’m a huge fan of your brand. Can you recommend salons or stylists in my area who use your products?”
They often have internal lists or directories they don’t advertise.
The Bottom Line
Look—if you love a product or a brand, don’t feel like you have to compromise when it comes to your stylist. Your hair deserves consistency, and you deserve to sit in a chair knowing you’re going to walk out feeling exactly how you want to feel.
Finding a stylist who uses the brands you trust is totally doable, and honestly? Kind of fun. So go down the rabbit hole. Ask the questions. Scroll the feed. Book that consultation.
Your dream hair day? It’s waiting for you.
